New Narcotic of the Day #19:
Hip-hop time? Yes, hip-hop time.
Das Racist are the most successful frontrunners of a movement that can be labeled, simply, as hipster-hop. This is rap music that avoids the traditional vibes and concepts associated with the genre, focusing on a range of matters that delve into introspection, nerd culture and sexual adventures (well, they had to keep a lil' something from the old school). The major component of this advancement is the musical style and beats, often derived from indie, alternative and psychadelic fields of music, with many acts having alternative artists guesting, sampling or playing around with their tracks.
Domo Genesis is one such proponent of this wondrous evolution of hip-hop, and a member of Odd Future (a hip-hop group who have been making tsunami waves on the West Coast of America), produced by the madcap maestro Tyler the Creator. Rather than try to sum him up with something witty and pithy, I will just throw this quote down from his own bio " I'm Better Than You At Life. Ill. This Isn't "Real Hip Hop" Or "Jerk" Or "Really Any Bull Shit You Heard Of". I'm Not Working With You Unless Your Almost As Good As I Am. Which Is One Notch Under Perfect. This Is Nino Brown In 89. This Is Rick James In His Prime. This Is Domo Genesis."
'Supermarket' is a fantastically realised thought-splatter on the inanities, machinations and oddities when it comes to shopping, via a word-slinging face-off set to a trumping tune courtesy of a 1940s musical, of course. 'Heart of Gold' utilises a trinkling bit of synth to underlie a rant on education and knowledge, dropping references to dinosaurs, puberty, morality and, of course, sex. This is a subtle sort of hip-hop that screams in your face.
Domo Genesis has a record out, titled 'Rolling Papers' and is another US artist that will probably not get to these shores. I am fed up of grime. We need some British hipster-hop.....